bewolar

BEWOLAR

Adventure with Volvo

A fictional car rental app, to show the flow of the booking process. Everything happens from the mobile. The mobile is the key to the car. Download the app, and drive straight away.

See the prototype

The Challenge

Designing a user-friendly booking process for Adventure with Volvo, a fictional car rental company. The process needed to cover key steps such as searching for a location, selecting a date and time, choosing a car, adding an extra driver, viewing pricing, selecting extras, and reviewing the summary. To achieve this, I followed the full UX process, including customer interviews, usability testing, customer journey map, and creating a flowchart before starting with sketching.

The Project Goals

My goal was to understand user challenges and pain points in the booking process and apply the UX design process to address them. I aimed to design and build a clickable prototype for user testing, along with a detailed set of annotations for the software development team.

My Role: UX-Designer

Time: 6-12 months (approximately 8 hours a week)

Affinity Diagram

I synthesized findings from the usability tests and survey into post-it notes (pain points, suggestions, clever ideas) and grouped them to identify common themes.

Look at my post-it board

Customer Journey Map

I created a journey map that visualizes the entire booking process, highlighting user goals, emotions, frustrations, and touchpoints. This helped identify critical pain points and opportunities for improvement.

See my lovely map

Analysis

Note-taking

I took detailed notes from two pre-recorded usability tests provided by the UX Design Institute. Observing users interact with two different car rental apps helped me identify their goals, behaviors, pain points, and areas for improvement.

Read my notes

Usability test

I ran three usability tests with one participant to understand user frustrations and uncover clever design solutions from competitor apps. I was able to observe user behavior and expressions closely, which provided valuable feedback for my own prototype.

Ask to see recordings

Research

Flow Diagram

I mapped out the "Happy Path" to visualize the ideal booking flow. This step helped me refine the process before sketching and allowed me to break the experience down into screens, actions, and states.

Go to the Flow

Interaction Design

Based on insights gathered from the previous stages, I sketched out initial concepts of the booking flow using pen and paper.

See how I worked off screen

Concept Design

Prototype

I designed a high-fidelity prototype of the booking process. Throughout the prototyping phase, I conducted usability tests and incorporated feedback from peers and student teams to validate design decisions.

See the prototype

Annotations

I added comments and design rationale as annotations directly in the Figma file to clarify specific decisions and flows.

Read my annotations

Prototype & Annotations

Thank you for your time!

Let’s make your user experience smoother than a swipe on Tinder.

Client

Fictional - Volvo

Role

UX-designer

Type